Listening leads to trust. Here’s how to help your newsroom listen better

Trust in media across the world is in decline. Fully two-thirds of people surveyed as part of Edelman’s Trust Barometer 2018 believe that media organizations are more interested in attracting big audiences than they are in reporting. The way to win back trust isn’t through more click-chasing, it’s through listening. The more we show our audiences and communities we’re working on their behalf, the more they’ll trust our work. Learn about how your newsroom can more effectively listen and engage audiences, building trust, loyalty, and revenue in the process.