Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...
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Andrew Haeg
founder and CEO GroundSource
Andrew Haeg is the founder and CEO of GroundSource. A veteran journalist, design thinker and crowdsourcing pioneer, he is passionate about using technology to build empathy, uncover unmet needs and help develop a more accurate and grounded view of the world.
He has more than 15 years experience as a radio, print and digital journalist and nearly a decade as an "intra-preneur" at American Public Media, where he co-founded the Public Insight Network, a crowd-sourcing platform used by about 80 newsrooms, and comprised of more than 180,000 sources.
Apart from his award-winning work in journalism innovation, he has taught design thinking and journalism at Stanford University, Mercer University and The New School, has developed participatory games played millions of times (Budget Hero, the Budget Balancer, The Idea Generator and Medical Matchmaker) and has run community design thinking workshops in Phoenix, Cleveland, Detroit, Miami and Macon.
His specialties are the following: participatory media, community engagement, storytelling, magazine writing, citizen journalism, business and economics journalism, journalism innovation, design thinking, news games, digital journalism, radio production and CRM.
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