Newspapers and news platforms are increasingly trying to establish a relationship with a young audience through social media: BBC on Instagram, CNN on Snapchat. Twitter and Facebook are becoming channels for instant articles, pursuing readers in their daily social networks. On the other hand, TV, radio and newspapers experience forms of civic journalism that fuel public debate and favour localised identities, building communities of readers and listeners. Pursuing or building reader communities: a transformation concerning formats, languages, distribution logics and business models.
