With the advent of operators such as Netflix and Amazon, with the growth of on-demand TV and social media roles both as reaction carriers and true sources of inspiration for programmes and schedules, ...
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Antonella Di Lazzaro
head of social media RAI
Antonella Di Lazzaro is currently head of Social Media and Digital Marketing and deputy director of the Digital Department at RAI, the Italian public service broadcaster.
She was previously country director of Twitter Media Italy and a member of the Twitter global media team. Before joining Twitter, she was vice president of MTV Brands in Milan and director of the MTV Italy channels on digital terrestrial TV and on Sky Pay TV. Antonella has 20 years of experience in both traditional and new media spanning Italy, South Africa and England. Her career has largely focused on start-ups and the development of strategy and business of emerging companies and brands in Italy and abroad. She has also managed the development and execution of several award-winning TV shows.
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Newspapers and news platforms are increasingly trying to establish a relationship with a young audience through social media: BBC on Instagram, CNN on Snapchat. Twitter and Facebook are becoming cha...
A growing number of tv talk shows in Italy and abroad are exploring the opportunity of making web conversation a strength of their format. To what extent can this be considered true "participation,"...