The most important subject in journalism right now, a key topic for any legacy newspaper wishing to stay around for the coming years. How do legacy brands, used to drawing readership and trust just by their brand name, build trust with readers that don’t automatically trust what you put out?
community & trust
| in English (without translation)
How do legacy brands build trust with readers?
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Photos
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Virginia Alonso
coeditor-in-chief Público
Stijn Bronzwaer
deputy editor-in-chief NRC
Taneth Evans
head of audience development The Times
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