Paywalls are the antithesis of social media. In a medium where free news feeds are the expectation, we have to encourage audiences who stumble upon our content to go the extra mile - to input information about themselves in order to read our stories. How do we engage those people who pay for content while simultaneously cast a net wide enough to encourage new audiences to consume our content?
community & trust
| in English (without translation)
Anti-social media: engaging audiences under a subscription model
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Beth Ashton
head of audience & subscriptions The Telegraph
Taneth Evans
head of audience development The Times
Lucy Rohr
Snapchat editor The Economist
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