Developing a strategy in large organisations is just the start. How do you drive change across thousands of people with different interests, skills and habits? Should you try to change the culture and if so, how? This session will look at real-life examples and offer some tips from Reuters, the BBC and SVT as well as important research on organisational transformation from the Reuters Institute for the Study of Journalism.
panel discussions
| in English (without translation)
Cultural change in large media organisations
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Photos
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Jane Barrett
global editor media news strategy Reuters
Fiona Campbell
controller of mobile and online BBC News
Christina Johannesson
project manager future competencies SVT
Lucy Kueng
senior visiting research associate RISJ
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