From "megaphone", used solely to promote one's own content, to a concrete publishing project to create new business models and new ways of dialogue with readers and professional communities. Newsletters have been revived, in recent years, by focusing on the reader. Previously considered as an old tool, they are now becoming a specific service of selection and content curation in the era of digital abundance.
In this workshop we will analyze the main recent case histories of news industry newsletters (Daily Brief Quartz, First FT, Stratechery, NextDraft, Good Morning Italia) and consider the issue of how to create and manage one (the example of Wolf., a newsletter for Italian media professionals).
