To be a journalist nowadays it is more and more necessary to also know how to be an entrepreneur. This is true, of course, for freelancers but it holds especially true for those who want to set up their own media company. How do you check if a nice idea is also a good business concept? How do you choose which niche to focus on? How do you create a business plan? How many and which variables do you have to consider when thinking about your new company? This workshop has the goal of enabling the participants to find the initial answers and in particular to build their own tools to ask themselves the right questions.
