What levers can be used to communicate in the most effective way the importance of doing some form of sport? What tools can help us to turn a good communication campaign into best practice? The role...
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Vittorio Cino
director communications Coca-Cola Italy
Vittorio Cino has been Coca-Cola Italy Public affairs and Communications Director since October 2012. He has a high-profile background in public affairs, crisis management and media relations.
In the past 5 years Cino managed communications and public affairs for Gruppo BG (former British Gas) in Italy, leading the Policy and Corporate Affairs Department. Before 2006 he managed institutional and international relations for Federvini, the Italian wine producers’ association. Between 2002 and 2003 he was head of the Weber Shandwich Italy Rome office, dealing in particular with public affairs and government relations practice. Prior to 2001 he gained expertise in lobbying, public affairs and institutional relations in the consultancy agency Fb Associati.
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