Nel workshop verranno appresi i rudimenti per l'estrazione dei dati e informazioni dai social per creare contenuti giornalistici. Un laboratorio pratico nel quale i partecipanti potranno imparare prat...
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Pier Luca Santoro
DataMediaHub
Pier Luca Santoro is a marketing, communication & sales intelligence consultant, and project manager of DataMediaHub. Since 1998 he has worked as a consultant for strategic positioning projects, organization, communication and training for public and private companies, trade associations and public administrations. From 1987 onwards he was responsible for marketing and commercial organization of large companies (Star, Giuliani, Bonomelli). An experimenter and creator, he has developed a significant experience in the field of edutaitment (education + entertainment) with particular reference to mass communication games.
He is the author of L'edicola del futuro, il futuro delle edicole. Ovvero che fine farà la carta stampata (Informant, 2013) and I giornali del guturo, il futuro dei giornali. Chi vincerà la sfida tra carta e web (Informant, 2015). He is co-author of Connessi. I media siamo noi (EDUSC Edizioni, 2017) and Comunicare digitale. Manuale di teorie, tecniche e pratiche della comunicazione (Centro di Documentazione Giornalistica, 2018).
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First part by Vera Gheno, talking about: the rules of an effective text, more effective than a viral text - long texts, short texts - Italian correct uber alles - content quality, depth, consistency. ...
The sales-advertising duo is now defunct. What are the possible business models for a sustainable news operation?
The management of social media for newspapers. Community management in order to go beyond click baiting.
Gamification isn't just for fun. The application of game techniques in non-playful contexts, with practical examples from the field of publishing and journalism.
The information industry has an important indicator of the level of actual involvement of the reader through a check of the amount of time spent on a newspaper website. The implementation of techniq...
News-Italia. Presentation of research data on news consumption habits of Italian citizens 2011-2013.
Sharing on social networks is an essential element in the current news ecosystem, not just for traffic building but also as a key parameter in measuring the interest and attention a given article re...