Quanta fiducia hanno gli italiani nell'informazione? Quanta ne hanno in se stessi nella capacità di cercarla e selezionarla? E quali sono i media che vengono considerati più autentici? A questi que...
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Mafe De Baggis
journalist and author
Mafe De Baggis is a communications consultant who has worked for a variety of leading Italian brands such as Virgilio, RCS and Mondadori. She is the author of Le tribù di Internet (2001), Lei non sa chi sono io (2007), Preso nella rete (2009), World Wide We (2010) and #Luminol. Tracce di realtà rivelate dai media digital (2015).
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Storyfacting: from brand journalism to company storytelling is the theme of the second Eni panel at the festival, moderated by Daniele Chieffi (head of digital communication & project development ...
A propaganda weapon or a neutral technique to improve the effectiveness of political communication? A key instrument in any election-winning campaign or a classic example of overrated fluff? The pan...
The communication of large corporations, with the complicity of the digital world, continues to evolve and to seize opportunities for direct interaction with customers and stakeholders. Social media a...
"The media should invest in the relationship business, and not only in the content business", says Jeff Jarvis. Some online media are building successful communities, enhanced and engaged through soci...
There’s no denying the significance of community projects in determining the quality of reader contributions, from comments onwards. The community and news organisation interface is vital. But doe...
Mutually exclusive or mutually enhancing? Or neither? The professionals and the others in the realm of news.