How would we design a newsroom from scratch for 2025? What structures, leadership roles, and approaches would fundamentally differ from the newsrooms of the past? As legacy newsrooms such as The Washi...
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Lea Korsgaard
co-founder and editor-in-chief Zetland
Lea Korsgaard is co-founder and editor-in-chief of Zetland and part of the executive management of Zetland Media, a growing media house publishing Zetland in Denmark, Ussi Jutti in Finland, and expanding to a third market before the end of 2025. With 100 employees and more than 50,000 members across the organization, Zetland combines innovative text and audio journalism with a strong focus on audience engagement. Lea works at the intersection of journalism, creativity, technology, and business development. She is the author of The Media User's Manual to the Age of Lies and chairman of the board at the Danish School of Media and Journalism (DMJX).
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As machine-produced content floods the information landscape, audiences won’t just look for facts – they’ll seek voices they can trust, styles that resonate, and stories that feel personal. This...
#IJF25 /
10 april 2025
Leading by example: transforming newsroom leadership for climate crisis reporting
The climate crisis is not just a reporting challenge—it is a leadership challenge. In an era where the stakes for humanity are unprecedented, real change in how we cover the climate crisis must star...
#IJF24 /
18 april 2024
Empowering journalism through user-centric models: lessons from Daily Maverick and Zetland
In an era where digital transformation has reshaped the media landscape, two pioneering media organizations, Zetland and Daily Maverick, have successfully harnessed the power of high quality journalis...
#IJF23 /
20 april 2023
Membership models: all you need to know about running a member-centric newsroom
Membership models are on the rise. They are more than just a way to diversify revenue streams. They aim to build a new and solid foundation for journalism. Building a successful membership program req...
The pandemic has accelerated the shift towards reader revenue models. Most of the news leaders recently surveyed by the Reuters Institute say that memberships and digital subscriptions will be their m...
Once upon a time they were the audience. Then "the people formerly known as the audience". Then came the backlash, with comment sections closed down and a revolt against social media. Then a counter-m...
In the 20th century media build authority be standing on top of a pedestal and talking down to its audience. Today media and journalists build authority by stepping down from that pedestal and being p...
A new generation of media outlets is changing the rules of the game. In recent years, a number of new media players with innovative business models have emerged in various markets around the globe. Re...
This panel will examine the membership models of several news outlets in Europe. Membership models are increasingly popular. They’ve been embraced by small publications but also by big news organiza...
As we saw in the 1980s with fast food spreading all over the world, today fast news is invading every space of information - bringing inaccuracy, non-verified and often completely fake news to audienc...
Facebook said it is shifting to enabling "meaningful interaction between people." Media companies emphasize conversation as the goal of community? Is that the right definition of community? Let's help...