From Seneca to Fedez and beyond: the Bacio Perugina - from the cartouche to social media, from chocolate to an almost-100-year-old communicative symbol, what this icon of Made in Italy teaches us abou...
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Cristiano Carriero
co-founder La Content Academy
Cristiano Carriero is co-founder of La Content Academy and collaborates with Ad Mirabilia in the field of digital PR and influencer marketing. A journalist and blogger, he writes about football and culture for Esquire, Rivista11 and works for SenzaFiltro. He is also a marketing professor at the University of Communication and advertising of Urbino and trainer in the company. He has already published, for Hoepli, Facebook Marketing, Content Marketing, Facebook Marketing for Dummies, Local marketing, Mobile Working, Facebook Marketing Pro and Content Marketing for Dummies.
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From a model focused strictly on the product to a wider interpretation, with a narration depicting the product as a synthesis of a geographical, social and cultural context. To this end, the emergenc...