For purists, combining the words “brand” and “journalism” is little short of blasphemy but, in the digital era, companies are producing more and more news, telling stories and talking about t...
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Antonio Pavolini
media analyst
Antonio Pavolini is a digital media analyst. He works with universities and international research institutes such as the Fraunhofer Institut. He is co-author of Connecting Television. La televisione al tempo di Internet (2012) and author of Oltre il Rumore - Perché non dobbiamo farci raccontare internet dai giornali e dalla TV (Informant, 2016).
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A growing number of tv talk shows in Italy and abroad are exploring the opportunity of making web conversation a strength of their format. To what extent can this be considered true "participation,"...