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Large, global media companies are pursuing new audiences in a more localised way, tailoring offerings for different territories. How local should these global players go. Are these offerings disruptive to local media outlets or complimentary? And what responsibility do global news organisations have as they increase their activities in this arena?


Photos


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Polly Curtis

editor and partner Tortoise

Alison Gow

editor-in-chief (digital) regionals Reach

Blathnaid Healy

executive news editor growth, social & delivery BBC News

Dmitry Shishkin

CEO Ringier Media International


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