The principles of design thinking and running lean are fairly known in the tech/start-up world but they are rather new in the newsroom. In this session you will not only learn a new way to build news products but also a method to assess stories, a strategy to rethink the journalistic process by involving the audience and a framework for newsroom change.
During the session you will see a lot of examples from VRT Start-up, a news innovation lab at the public broadcaster of the Flemish community in Flanders. Its goal is to put VRT, public broadcaster front and center again in the lives of the people that have grown up with the internet. VRT Start-Up works in a lean/agile way. The secret is to start small and put ideas quickly into simple prototypes. Then we present these prototypes to a target audience and from this method we learn quickly and respond with adjustments on the fly.
