News beyond advertising

Advertising has been an important source of funding for journalism for more than a century. But news media organizations are increasingly losing market share to other actors, especially large technology companies. In response, news media organizations are cutting cost and working to develop new sources of revenue, including digital pay (or membership) models, new advertising formats like sponsored content, and auxiliary revenues like e-commerce, travel and events. On this panel, we will discuss what news look like beyond (display)advertising, what the consequences will be for journalism, and what role journalists should play in the development of new business models for news.