According to a study by Forrester Research, a one-minute video has the same communication effectiveness as about 1.8 million words. Cisco has estimated that by 2019 Internet will be inundated with about a million minutes of video content per second, 79% of global data traffic. It is not a coincidence that today the most shared content on social media are multimedia, videos and photos. From thirty seconds to a few minutes, the video is capturing the interest of large global networks. The session will provide an overview of the most effective projects and what can we learn by doing this world tour.
