Six months after the launch of Snapchat Discover in France, how has Le Monde built its channel on the millenials' platform? The seventy-year-old newspaper and the six-year-old startup can feel like an odd match but the partnership challenged journalists to write differently, to adapt to a highly visual environment while remaining true to Le Monde brand. So how can you write a news story on Snapchat? Which topics do you choose? How do you feature them in an edition? Q&A with Jean-Guillaume Santi, Snapchat Editor at Le Monde.
presentations
| in English (without translation)
How Le Monde reports the news on Snapchat
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Garrett Goodman
VP sales Papercup
Jean-Guillaume Santi
Snapchat editor Le Monde
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