Business models and brands: journalism's bottom line under the spotlight

A broad economic crisis, a media advertising crisis, a once-in-a-lifetime structural crisis; from “Crisis, what crisis?” to “Crisis! Crisis! Crisis!” Result: the media industry is still looking for a model that can guarantee its commercial and cultural survival, whether for start-ups, for once-dominant mainstream big-hitters and for own-brand innovators. It’s a race into the unknown for all those trying to reinvent a market and a profession.