From Seneca to Fedez and beyond: the Bacio Perugina - from the cartouche to social media, from chocolate to an almost-100-year-old communicative symbol, what this icon of Made in Italy teaches us abou...
Cristiano Carriero
co-founder La Content AcademyFrom a model focused strictly on the product to a wider interpretation, with a narration depicting the product as a synthesis of a geographical, social and cultural context. To this end, the emergenc...